‘Make Enemies & Gain Fans’ is a handbook representing the action-packed journey of Snask’s first five years in the business penned within 72 hours. We simply had no idea how they managed to get a book deal within 24 hours after the initial idea. The only thing we know is that Fredrik Öst and Magnus Berg have, as a matter of fact, released a publication that serves as a very useful guide for those ‘who either seek creative enlightenment, do their own designing, or simply strive for world domination.’
Now out in an all gold 2nd edition with extra content, updated cases and new outro, this shiny 192-page tome is packed with a powerful range of inspiring stories tied together with their collected worldly wisdom, integrity, failures, successes and humour.
Fredrik Öst and Magnus Berg took an entertaining and insightful look at the different characteristics of successful founders and how these professionals follow their vision in order to make Make Enemies & Gain Fans perfect for a new generation who wants to succeed in business. It is the golden age of creative startups and this book is just perfect if you are looking to learn about attitudes and values that define a flourishing career.
Filled with confetti, champagne and love, Snask is a revolutionary Swedish brand, design and film agency who have indeed toured around the world lecturing about creative entrepreneurship. This is the Snask way of doing things. We are big fans of their work and we think this new addition to their portfolio is just irresistible.
Make Enemies & Gain Fans is published by August Dreebach Verlag in Munich.