Freelance graphic designer Sarah Krebietke specialises in editorial design, typography, exhibition design and the development of visual identities. Both research and context are fundamental in Sarah’s approach to graphic design, taking great care in the slightest of details, which she values as important as seeing her projects in a broader cultural context. Having recently graduated from London College of Communication, Sarah’s master project has caught our eye in the shape of a 165 x 220 mm, 240 page, hardcover book which is titled AE14. The book features embossing on the front cover and comes packaged and sealed in a branded foil bag adding the finishing touch, producing a sense of value while creating a strangely unsettling effect on the reader to support the fictional content.
The book AE14 illustrates a journey through the area of the Aylesbury Estate in South-London. A foreign explorer wanders through this urban space that he calls AE14 and tries to analyse and categorise what he sees. The place consist of relationships between the measurements of its space and the current and past events: the phases of the moons and the height of a buildings; the shades of a colour and the movement of the sun; the faces of the inhabitants and the shape of a letter. The explorer draws conclusions from what he sees and feels. He describes the place by following a system that he develops out of visible impressions. This book also tells a story about a vanishing place, the Aylesbury Estate is a witness of past times. The book functions as a resistant object that can memorise stories and images.