As the design world is undergoing immense transformation and continually adapting to digital alteration and aesthetic trends, it’s not surprising to see everybody try to evolve in order to survive today’s constantly changing market. It’s true that good work is a core part of what makes a successful business but the attitudes of people who run it also play just as big of a role. London’s leading design studio Spin was born out of passion of the two founders Tony Brook and Patricia Finegan. Now you may be wondering what makes Spin so distinctive in its vision. I guess the answers can be found here in their new 520-page monograph that offers a close-up look at every aspect of Spin’s practice.
“360 degrees constitutes a spin. It is also a handy metaphor to describe a way of looking at a subject from every angle and perspective. This simple conceit forms the basis of this book.” – Tony Brook, Creative Director, Spin.
To celebrate its creative excellence for more than 20 years, Spin: 360º is an inspiring visual feast that shines a light on visual communication of the 21st century at its peak. It is a mix of in-depth interviews, essays, Spin’s work, behind-the-scenes images and wonderful contributions from a broad spectrum of well-respected designers including Paula Scher, Stefan Sagmeister, Ben Bos, Wim Crowed, Rick Poynor, Steven Heller and Patrick Burgoyne with a foreword from artist and author Edmund de Waal.
Published by Unit Editions, Spin: 360º is also a reminiscence of the early days of graphic design, and, internet. The book is divided into three sections: Spin Story, Spin Work that spans identity, print, moving image, retail, digital and environmental graphics along with the studio’s self-directed activities in publishing, curating and collecting, and the final section, Spin Extra which includes Spin’s friends and select references. This book unquestionably lays bare the various elements of what constitutes a thriving creative studio. It is a very balanced gathering of powerful typographic content and images – a well thought-out publication that challenges the dynamic of today’s design market.