With the burning desire to discover and nurture the best of emerging British talent, Flock acts as a rare platform between the rising designers of today and the undeniably crowded marketplace, delivering the highest of quality textiles which beautifully emphasise eccentric yet sophisticated aesthetics from an eclectic array of artists, designers and recent graduates.
Established in 2013 by Creative Director Jenny Wingfield, Flock maintains a powerful aesthetic, consistently sporting a considered curation of geometric print with a strong focus on harmonious colour combinations while successfully capturing the style of each contrasting designer involved.
Amy Pegler, Angela Johnston, Gyeongmi Shin, Lucy Rainbow, Rachel Parker and Touching Elbows are amongst those represented by Flock, ever heightening the originality embedded regarding the depiction of contrasting aesthetics, from Amy Pegler’s urban inspired silk screen prints to the elegant soft furnishings inspired by mid-century design by Lucy Rainbow.
Celebrating the arrival of the summer season through radiant design, Flock have unveiled their ‘Here comes the summer fun collection’, evoking the joyous energy of the warmer months through the six striking additions available in furnishing textiles or cushions, while maintaining their support of British manufacture and ecologically responsible production. The collection dazzles with dynamic prints and vivid hues, welcoming a perfect sense of summer into any home through Rachel Parker’s Kites, Amy Pegler’s Tape and a quadruple offering from Touching Elbows.
Collaboration continues in the form of Métier for Flock, unveiling an exciting collection with the London based contemporary surface design and furniture studio, combining Métier’s modern printing and classical crafting techniques with Flock’s whimsical styling, all in all resulting in the harmonious creation of tradition and innovation that Flock consistently entertains.