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D&AD Launch 2017 Professional Awards Campaign

posted by Amber Weaver February 3, 2017

For those not familiar with D&AD, this non-profit organisation has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising since 1962. A D&AD Pencil is recognised globally as the ultimate creative accolade; the Awards entered and attended by the best creative decision makers from around the world. Most recently they’ve launched its 2017 Professional Awards Campaigns collaborating for a second year running with Lucky Generals,  co-founder of Lucky Generals talked about the inspiration behind the campaign: “Your mum. No-one’s prouder of you than her. And imagine how proud she’d be if you won a Pencil.”


Winning a Pencil is often the highlight and incredibly proud achievement of a persons creative career, so D&AD took a look behind the scenes to find out the true value of what it means to win a pencil. Rather than simply interviewing a past winner, the team decided to take a different approach to this campaign, exploring the concept through the eyes of who knows them best – their mums! The D&AD film crew toured the world to capture the stories “only a mother could tell”. This unique and interesting approach gives refreshing perspective on the process and events that occur when participating in the competition, and you and view the film in the links below.

Link to Film: https://youtu.be/_ebbxzWvU4o

Link to Website: https://www.dandad.org/en/d-ad-professional-awards/#mums 


The D&AD Professional Awards 2017 are now open for entries.

Entry Information
Work entered into the D&AD Professional Awards 2017 must have been commercially released between 01 January 2016 and 18 March 2017 and produced in genuine response to a client brief. It must not have been entered in previous years. Submissions should be made in their original language by 15 February 2017.

All awarded work is announced during the D&AD Festival 2017  on 25 – 27 April and appears in the D&AD Annual released annually in the Autumn, sold exclusively through D&AD.

Creatives whose mum’s are featured:

Ali Ali – Director, Sonny London

Joanna Monteiro – Chief Creative Officer, FCB Brasil

Jose María Piera – Executive Vice President, *S,C,P,F…

José María Roca de Viñals – Chief Creative Officer, DDB Spain

John Allison – Head of 4Creative

Lisa Smith – Head of Design, Wolff Olins NY

Luiz Sanches – Partner and Chief Creative Officer, AlmapBBDO

Rebecca Williams – Design Director, Turner Duckworth

Sally Campbell – Founding Partner, Somesuch

Toni Segarra – Creative Director, *S,C,P,F…



Amber Weaver

Amber Weaver

Author at People of Print
Amber Weaver

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