We all know that merch has always been an additional revenue stream for artists. But for many of us the association is still there – of picking up a craply printed, poorly manufactured tee from a stall at an equally as crappy and poorly manufactured gig like Summer XS. However, in more recent years, merchandising has become something else entirely, with artists creating fashionable collections of graphic tees that can actually be worn as something other than pyjamas.
The latest to jump on the bandwagon, with the likes of Justin Bieber, Kanye and Drake, is Beyoncé, who has just released a collection to accompany her new album Lemonade.
The collection includes graphic tees, long sleeves, hoodies, caps and tote bags. You can shop the full collection here.