Fashion

Iuter :: AW14

posted by Lo Parkin October 9, 2014

Iuter is a street wear brand with products designed and manufactured in Italy. Founded in 2002 by a group of individuals with combined interests in board sports, graffiti and music, Iuter has evolved from a D.I.Y approach to where it stands today as a premium brand in both the action sports market and street-fashion sector. AW14 sees Iuter launch their ‘Augmented Reality’ look book championing print as it challenges our perception of objects through eye-catching all-over patterns.