A carefully stylised sense of nostalgia radiates through the cinematography of SAYHELLO’s summer ’16 lookbook. The Tokyo based brand injects a perfect interpretation of 90’s skate culture iconography, evoking the stereotypical rebel attitude of adolescents through ironic slogans, gothic typography and appropriation of famed prints of the past.
From tie dye motifs to statement graphics, the sophistication of the street wear aesthetic is enhanced through clean design and quality photography. Including denim jean vests, corduroy shorts and jersey sweatshirts, the collection will soon be available to purchase online here, as well as in stores including Dover Street Market and The Garbstore. Check here for updates.