BrandingCollaborationFashion

Wes Anderson & H&M | Come Together

posted by Alice Harrison December 3, 2016

As the Christmas spirit settles in and the campaign competition heats up, H&M have enlisted the help of master visionary Wes Anderson, dazzling with his iconic and meticulous aesthetic for the high street brand’s 2016 Christmas offering. Oozing Anderson’s signature cinematography style, a charming and unconventional narrative unfolds, as Wes Anderson favourite Adrien Brody features as Conductor Ralph who with help from his porter, Fritz, unveils the news that forces the passengers, each dressed beautifully in H&M garments which blend in seamlessly to the allure of Anderson décor, to spend Christmas Day together.

wes_anderson_h_m_01

Created in collaboration with agency Adam &Eve/DDB, the short film is entitled ‘Come Together’. Similarly to the John Lewis 2016 Christmas advert, Buster the Boxer, H&M have strayed from the heart-string pulling Christmas aesthetic we’re so used to seeing, instead opting for a concept that evokes joy and wonder from the hearts of its audience. From the instantly recognisable detailing and immersive colour combinations to the dead pan humour Wes Anderson so wonderfully entertains, ‘Come Together’ is a Christmas advert like no other. Marvel at the Wes Anderson x H&M masterpiece below.

www.hm.com

Alice Harrison

Alice Harrison

Author at People of Print
alice@peopleofprint.com
Alice Harrison

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