In our studio mail this week we received the first issue of the brand new feminist inspired BBY magazine. This digital and riso printed publication acts as a journal and by collaborating solely with a collection of 15 women this editorial platform aims to counteract the status quo in the art world and inspire more women to take action, through the mediums of text, photography, music, illustration and art.
‘BBY’ is an abbreviation of the word baby which is commonly used, and this particular name was selected in an act to ‘reclaim it as a feminist word and disarm it of its connotations with the infantilisation of women.’
Issue 1 of BBY magazine follows an underlaying theme ‘Filter’ consequent to feminism which the editors describe as:
– We are interested in how the digital culture affects us, with its personalised feeds and filtered information, how the world is angled for us and vice versa. Through our public profiles on social media, we create personal narratives and are in control of how we portray ourselves. What is filtered out in the process and what is left?
Sara Andreasson, an illustrator and designer, and Josefine Hardstedt, who is studying curating and visual culture, are the editorial team behind this limited edition magazine which was launched on 15 November, and they say ‘they want to inspire other creative women to demand their fair share of attention.’ The impressive group of 15 women that were invited to contribute to this issue are Hattie Stewart, Rebecca Storm, Johanna Berg, Laura Callaghan, Lisa Ehlin, Love Karlsson, Annu Kilpeläinen, Ida Lehtonen, Mira Lundquist, Mai Nestor, Lena NW, Linnea Teljas-Puranen, Amalia Ulman, Anny Wang and Lynnie, with each woman bringing powerful and personalised responses to the theme and ideas being exposed.