The fourth edition of the biennial Graphic Design Festival Breda (GDFB) will be held from 17 to 27 April 2014. The festival explores current developments in the field of graphic visual culture presented in the historic centre of Breda. In a surprising and accessible manner GDFB connects the work of international designers with technological development and social context. The festival inspires and confronts more than 15,000 visitors and 75,000 passers-by with the influence of graphic design on their behavior and opinions.
The festival draws its inspiration from the current social unrest on politics, economy, sustainability and well-being. A continuous effort to increase wealth, systems without transparent monitoring and the influence of technology and the Internet provide contemporary challenges. Challenges that cannot be solved building on the current economic and political systems. Systems must be redesigned in order to reconnect with our environment.
Graphic designers are problem solvers integrating technology, social and cultural awareness and continuous learning in the design process. Their imagination and visualization shapes the audience’s attitude and engagement towards change. To be able to learn from designers GDFB reveals the mostly hidden design process to a large audience.
To connect ideas, information and people designers combine critical analysis, creativity and a healthy dose of consideration. Likewise the festival becomes an intermediary between designers and the public. GDFB stimulates the debate on the social responsibility of graphic designers in a world where image affects behavior and opinions. The festival shows how imagination helps us to review, research, reflect and reconnect systems.
An open call for posters challenges designers, students and amateurs to visualize their personal way of dealing with contemporary challenges and to share this with a wide audience in public space. To stimulate designers to work from a personal perspective, participants are asked to consider on of the following attitudes:
Poet – You add a personal touch to everyday reality, triggering the viewer’s imagination.
Journalist – You reflect on the news, creating a compact and comprehensible context for today’s topics.
Scientist – You dissect complex systems, creating a transparent view on our surroundings.
Agitator – You provoke public debate, shaping the viewer’s personal opinion.
Regardless age or origin designers from all over the world are invited to send in their posters. An international jury will select 50 posters that will be shown during the festival as part of an international outdoor exhibition in the city center of Breda.
02/07/2014: Upload your design
03/01/2014: Announcement of the 50 winners.
04/17/2014: Exhibition during Graphic Design Festival Breda