Hello!Lucky is the creation of sister-duo Eunice & Sabrina Moyle. We have been fans of Hello!Lucky cards for a long while now, they push the traditional process of letterpress into a new realm with their cheeky pun filled designs, combined with a mouth watering range of bright neon colours.We caught up with the San Francisco-based team to find out where it all began and what inspires their constantly new and fun work.
What was it about letterpress printing that made you base your work around this traditional print process?
Searching for a way to print our work, which would allow for more ability to experiment and keep initial overhead low, Eunice took a class at the San Francisco Center for the Book and was immediately hooked. Having some issues with restraint, she bought a press on eBay the next week and voila, a letterpress card business was born.
How does the letterpress process influence and dictate your designs?
The biggest hurdle is colour limitation (we tend to stick to 2 or 3 colours per design), without neon and foil we’d have a pretty hard time expressing ourselves.
Your cards are fun and quirky and based on puns – where do you get inspiration for new designs from?
We are constantly drawing inspiration from our surroundings, favourite illustrators, and of course Pinterest.
Since you started Hello!Lucky and producing fun, modern cards, have you seen a change in appreciation of traditional printing techniques in 21st century design?
We love being a part of the letterpress community and are consistently in awe of what our peers are doing, and how strong our fan base remains. There seems to be a growing appreciation of this age old technique, something to say about a product created thoughtfully!
Have you got any exciting new projects in the future you can let us in on?
We’ve started to collaborate with non-paper product designers to see our work on new mediums. This is something we are extremely excited about, and you’ll just have to stay tuned to find out more 🙂