This whole hunt began with a curiosity that quickly snowballed into an obsession, the occasional appearance within a streetwear collection or on a B-Boy event flyer let us know we weren’t the only ones preoccupied with ‘that fucking font’. Heated Words Initial Research at House of Vans documented the uses of an iconic yet anonymous typeface, illustrating the rich history and identity of a font with no name, and no known designer.
The font manifested itself in the iron on flock lettering associated with the DIY culture of the 70s and 80s, proving popular with the sub cultural street gangs, and B Boys of the era.
Curated by Rory McCartney and Charlie Morgan, the exhibition was an eclectic mix of candid street photography (featuring Martha Cooper, Jamel Shbaz, Malcom Mclaren and The Clash), screenings and carefully sourced items from personal archives.
The exhibition itself was an introduction into an ongoing obsession with a well recognized yet simultaneously forgotten typeface – that never seemed to make it into the digital era (so watch this space).