Following from the likes of H&M, who brought designer names, Versace, Alexander Wang and Matthew Williamson to the high street, it seems IKEA are following the trend. Set to be the first of many, this April, IKEA released their first fashion collaboration with print-based menswear designer Katie Eary. Dubbed ‘GILTIG’, the limited edition collection applies her signature loud and innovative designs to a range of homewares from dinnerware to furniture and textiles.
In an assortment of colourful fish, devilish cats, eyeballs and gruesome innards, the boldly patterned collection really stands out from the more conservative and conventional homeware choices.
Encapsulating Eary’s opinion that “when you walk into a home, it’s like you’re walking into that person’s brain”, her hallucinatory prints are reminiscent of an acid trip.
Likening her inspiration for the collection and her audience to a dishevelled Johnny Depp in Fear and Loathing in Las Vegas, she wants the collection to be perceived as strange but at the same time exuding personality.
Using new, cutting edge digital printing technology, IKEA have been inspired and educated by Eary, as Henrik Most, Creative leader of IKEA said:
“We can learn a lot from how fashion designers work with colours, prints, patterns and shapes. They constantly have to re-invent themselves and what they do – and are used to work in the forefront of pattern and colour development.”