Mokuyobi describe themselves as ‘an out of this world company’ who design accessories, bags and ‘general radness for the super beings of Earth and beyond’. Founded in 2006 and based in LA, all of their products are made in the USA with usability and uniqueness at the heart of their mission. The brand name Mokuyobi or 木曜日 translates as Thursday in Japanese – the best day of the week ‘because there’s always something to look forward to’ according to founder and designer Julie Pinzur. Influenced by her desire to create something new and different, the brand is bold, colourful and focused on individuality.
‘It’s all about the vibe. When you smile at someone unexpectedly, you can make their day; colors also have this effect on people. By putting products with fun color blocking and crazy prints out into the world we hope to bring a smile to anyone that comes across them and make the world a little less serious. When it comes down to it everyone just wants to have a good time.’
‘We definitely don’t aim to blend in. Color and usability are frontiers that we are always exploring. We enjoy taking a different approach to bag shapes, styles, and palettes that haven’t been done before.’