GFSmith has long been recognised for its exceptional collection of uncoated papers. But now, with the addition of Heaven 42 to complement their existing popular coated paper, PhoenixMotion – GFSmith now have a small and exclusive range of coated papers. GFSmith needed a promotion that would showcase the high print performance of these papers to the full.
Working with the photographer Angela Moore, they took a series of still life shots of flowers being coated with paint. Each image helps to illustrate a particular feature or benefit to using the paper from its near perfect whiteness to its outstanding colour handling. They demonstrate the paper’s handling of ink (both litho and digital), using different finishes, all on a variety of the paper’s textures and weights. They wanted to ensure the promotion, while being a useful tool for printers and designers alike, would be a tactile piece, inviting the user to feel each sheet, to experience the smoothness and quality of the coated range.
Design / Art Direction: StudioMakgill
Photography: Angela Moore