This year, DIFT created an interactive exhibition featuring six installations for C-mine’s, summer program in Genk, Belgium, which runs from July till September. Formerly a mining site, C-mine is now a creative hub focusing on education, creative economy, recreation and arts. DIFT is a creative, branding & experience agency developing brands, companies and projects. In the summer project named ZUID (south), they created installations to play, sit, eat, drink and relax as well as telling a story of respecting the site, making people experience graphic design during the summer in fun and colourful surroundings.
In order to attract people to spend more time in the venue and eat, DIFT installed a 200m2 picnic blanket made out of flags from the city services of Genk. From the top of the mine shaft, it is possible to see the whole blanket.
Another quirky addition to the site was an ice-cream shop in the shape of a giant popsicle.
Near the fountains, ZUID is a colourful steel installation featuring fun water games for children.
Inspired by Ikea’s PS sofs, DIFR created C-mine’s own cloud sofas using promotional material from the city of Genk, which was also used to craft parasols that sit on the top of a hill in front of the main square, making it the perfect place to sit and relax on the deck chairs in front of the giant campaign image. Matching the ice cream shop, DIFT also created popsicle side tables.
C-mine features a full program during the summer, including an exhibition from Limburg design colletive, Het Labo, jazz concerts in the main square and the Absolutely Free Festival, which receives many campers every year and features DJs such as George Fitzgerald, Pional and San Soda, as well as a live-set from the beloved Brixton up-and-comer Ross From Friends.