DIA Are branding agency based in New York, Soho with an impressive history of clients such as Nike, Microsoft and Nissan. However, I feel their most creative work to date is with smaller clients. This branding for surf company, Fin Collective keeps things minimal while utilising a clever but simple logo. This side on surfboard shape functions as a decorativley as well as underlining type. Paired with an aqua blue and plenty of white space, DIA have created a smart, clean surf brand for your urban surfer. Fin Collective can be found at Saturdays Surf NYC.