BrandingGraphic Design


posted by George Wheeler January 29, 2014

DIA Are branding agency based in New York, Soho with an impressive history of clients such as Nike, Microsoft and Nissan. However, I feel their most creative work to date is with smaller clients. This branding for surf company, Fin Collective keeps things minimal while utilising a clever but simple logo. This side on surfboard shape functions as a decorativley as well as underlining type. Paired with an aqua blue and plenty of white space, DIA have created a smart, clean surf brand for your urban surfer. Fin Collective can be found at Saturdays Surf NYC.

George Wheeler

George Wheeler

Video Editor and Blog Contributor at People of Print
George Wheeler

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