IKEA have cashed in on the use of a small space by using a simple (yet clever) low-tech solution. RGB (red, green and blue) are the light-based components that create such a wonderful result. It’s a similar idea to the work of Carnovsky. This billboard in Sweden shows three different messages depending on which bulb is lighting it up.
“Do it like this billboard,” reads one message, which is followed by, “Make good use of your space” and “with small-space solutions from IKEA.” This is a fantastic idea, and looks great visually.