SintLucas is a multidisciplinary school for creativity with an entrepreneurial edge. It’s a creative community and its students are part of this community, a tribe if you will. For their latest campaign, SintLucas wanted to celebrate its ‘tribe’ in its imagery. Given the level of talent within the community it was obvious to use the students themselves.
From the brilliant mind of Erik Kessels of KesselsKramer fame and photography by Melanie Bonajo, the result is a range of bright and impactful posters that feature one student from each of the school’s disciplines. Each one is presented as a member of the creative ‘tribe’ with a distinctive eccentricity and bravery. Their disciplines include ‘creative craftsman’, ‘game art’, ‘sign maker’ and ‘design for communications’.
The campaign is more than just a recruitment drive, it celebrates SintLucas’ existing talent and trusts it into the limelight.