San Francisco based designer and illustrator Jefferson Cheng has a perfect passion for print. Whilst he works as a designer at Google, his portfolio is also full of fun print based projects. What is great about Jeffersons work is his appreciation for the right production method for each project. This caring attention to detail can be seen in the design for Bear Pond, where he shows off the hand drawn, letter pressed and foil embossed labels. For him this rightly shows off the products special artisanal concoction. Having an understanding and appreciation for the merits of print in a commercial world and for smaller scale projects has generated beautiful results using letterpress, screen printing and riso.