Light-hearted, witty and informative are three words that best describe Amuseum. ‘Crammed with exclusive content from the sublime to the ridiculous’, Amuseum is a 150-page publication that uses a seamless blend of colourful illustration, intelligent comics and contagious trivia to help readers better understand human emotional attachment. It also covers different topics spanning culture, design, history, art and science – definitely a perfect choice if you are looking to explore into the emotional connection between objects and their owners.
Making magazines is usually a matter of personal taste and it doesn’t surprise me why Amuseum is published with a hint of vintage illustration. Its founding editor and creative director, Dan Stafford, enjoys 90’s Saturday morning cartoons and over-priced 70’s illustrated magazines from Japan, and has been using soft airbrush marks and bold, graphic shapes to create his own artwork. Dan now works full time as an independent graphic artist and illustrator in London. His work has also been featured in innumerable design publications including The Creative Review Illustration Annual and IDN Magazine.