Despite the rise of digital photography, flipping through the pages of Ordinary Magazine allows us to absorb the ineffable beauty of conceptual photography. Published by KesselsKramer’s Art Director extraordinaire Max Siedentopf in collaboration with Yuki Kappes, Ordinary is a new culture quarterly that features over 20 dazzling photographs taken by international artists who have transformed seemingly humdrum objects into remarkable art forms.
This new extra-ordinary magazine resonates with many different cultural meanings even with its decidedly understated art direction; the photography clearly speaks for itself. The first issue casts light on the visual and tactile properties of plastic cutlery. Abstract, uncanny and tasteful, Ordinary Magazine is definitely worth a close-up look. Now grab yourself a copy; every issue also comes with one complete set of plastic cutlery!