Routed in her own inability to take care of plants, Katja Alissa Mueller founded the new bi-annual publication Plants and Prejudice with ‘plant and magazine aficionados’ in mind. Based upon the premise that ‘her plants normally die within 7 days of purchase’ she ponders the relationship between plants and humans.
The theme of 7 resonates throughout, each of the 7 contributors have 7 days to submit a concept and 7 days for its realisation. A further 7 days are then set aside for the design until it goes to print.
Katja also makes the comparison between the facts of nature and the products of human thinking, stating that ‘humanity loves to control its past, present and future, to create structured routines and plan their steps. But to what extent can humans control plants, to what degree can they design their natural habitat and to what percentage are plants actually taking control over humans?’
Playing with the ‘discrepancies and acceptance of plants in contemporary culture’ the magazine focuses on how they infiltrate our everyday lives and how plants can be used in design, as objects, as a living memory, as co habitants, as tradition or as objects of hate or love.
Photographed, designed and illustrated by Katja herself, the magazine has a simple, clean and elegant aesthetic featuring a 3 colour palette of black, white and green.
Every issue is dedicated to a different plant – issue 001 is the cactus.