What If is a perfect destination if you are looking for some quick ways to give your home a specific look and touch. Located in the quiet spot away from the bustling streets of Bangkok, What If serves as a creative hub for designers, artists, makers and/or anyone interested to come and take time, find their favourite home decoration pieces which include textiles, cushions, illustrated ceramics, printed quilt covers as well as fabrics and wallpapers and exchange ideas over a freshly-brewed cup of coffee.
It’s a café, gallery, shop, art collective – whatever you name it. It is a brainchild of artist and illustrator Pomme Chan who co-founded it in 2013 with an aim to add a sense of peace and nature to dense, urban landscapes. Her passion for print and illustrative pattern design has also seen her collaborated with many international clients including Liberty, Nike, Microsoft, Converse, Kiehl’s and many others.