Similar to books, I think typefaces are a timeless source of inspiration. A Is For Apple is another type foundry worth a look. Set up in 2010, ‘A Is For Apple’ is a Paris-based independent type foundry with a growing collection of typefaces carefully created by Émilie Rigaud. Thanks to our digital devices that have helped promote and boost demand for quality typefaces. The A Is For Apple website is home to amazing examples of what good design is. And this is where I explored its collection from beginning to end.
“The “A is for apple” name comes from a cute expression used by children to remember the alphabet, as I am very much interested in how we learn to read. As it underlines the link between abstract shapes of letters and the miracle of learning how to read, I think this name is the best way to talk about font design.” – Émilie Rigaud