Belgium-based creative branding agency DIFT has been busy designing for the past couple of months. For it’s own project De Invasie, the studio created all campaign images. On social media DIFT launched bright-coloured images with song lyrics to catch attention and make a statement. These were also converted into several printed media, such as signalling, flyers and posters. DIFT also designed the entire book titled “De Invasie” that was made in co-operation with publisher Borgerhoff&Lamberigts and was designed using softer pink tones.
For Copine, a new design shop/coffeebar, DIFT created a company logo and style. The style was translated into many different kinds of printed media like menus, giftcards, business cards and even stickers. The company’s website was also created according to the style guide.
When David&Goliath, a Brussels based company that specializes in authentic interior materials, opened a second store in Ghent, they too went to DIFT for a renewal of their corporate identity. A brand new look was developed along with a matching, modernized logo. The artwork was applied to different kinds of print and in-store communication. DIFT also designed a new website, developed by Glue.
Werkplaats Grof got a new name, logo and matching corporate identity. DIFT drew inspiration from the rough materials that Bram, the creator of Werkplaats Grof, uses for his furniture. The repeated W in the logo also symbolises the teeth of a circle blade.