Géraldine Pace and Louise Harling are two French graphic designers who graduated from ESAG Penninghen in Paris. After freelancing for some years, they decided to create Inthepool Studio, bringing together their passion for deconstructed typography and super-coloured forms, as well as a certain love of the 80s.
Passionate about visual identity, they create campaigns, printed communication of all kinds, books, magazines and branding. Their approach to any solution hinges on good communication; they interrogate, explore, simplify and craft effective, memorable results. Working collaboratively, they help their clients find their voice and express their ideas. Géraldine Pace and Louise Harling are very dynamic—maybe too much—but the good news is that all this energy is reflected in their work.