You might think that the colours red, yellow and blue can be hard to style. Here’s why you might want to think again. Founded in 2016, Leeds-based fashion label ‘Jive’ was born out of love for screen printing, colour, and all things vintage and tribal. Graphic designer Aimee Parker and fashion artist Hollie Webb create garments that can boost your confidence with brilliant colour combinations. To put it simply, Jive is home to loud and playful prints and garments created with an aim to inspire folk to have fun.
Having started their print career during their final major projects at university, we don’t think it’s too much to say that printing is a means of catharsis for them. The duo create designs to spread positivity through fun threads and imagery. Jive’s most recent collection was a joint effort between the duo and artist Kris Small aka Monsieur Petit whose work is based around colour, patterns and bold geometric shapes.