Sagmeister & Walsh | Pins Won’t Save the World

posted by Alice Harrison February 6, 2017

Created in September of 2016, a pin-fuelled protest was launched by Sagmeister & Walsh in a bid to resist the racism, misogyny, xenophobia and homophobia of the Trump campaign becoming the new norm. Pins Won’t Save the World, the satirical take on the Trump merchandise, features a range of pins, posters, T-shirts, temporary tattoos and stickers, to encourage voters to wear both their hearts and politics, on their sleeves, bags and jackets.

Sagmeister & Walsh state the impact of Trump as the President of the United States jeopardises the safety and rights of women, the LGBT community, POC and refugees while denying the issues surrounding Climate Change could prove disastrous for our own and our planet’s future. Organisations that strive to achieve a more equal, brighter future and are thus under threat by Trump received the proceeds of Pins Won’t Save the World, heightening the fulfilment of the design firm’s initial aim, in promoting love, tolerance and kindness even further.

The first round of profits was donated to Amnesty International’s #AmericaIBelieveIn and the following to Planned Parenthood, the NAACP Legal Defense Fund, ACLU, International Refugee Assistance Project, the Mexican American Legal Defense and Education Fund, and the Trevor Project.

The finalised designs were a collaborative effort, with a number of contributing artists working on the project alongside Sagmeister & Walsh, these including Virginia Zamora, Matteo Giuseppe Pani, Adam J Kurtz, Jean Jullien, H.Y.T. Studio, RoandCo Studio, Mike Perry, Paola Saliby, Vittorio Perotti, Olimpia Zagnoli, Brian Rea, France Francois, Giulia Zoavo, Jan Buchczik, Jing Wei, Jon Contino, Juliette Mallet, Timothy Goodman, Will Bryant, Ward Sutton and Zipeng Zhu.