For this new series, Various & Gould portrayed a selection of known, living and non-conformist people who cross borders and act as pioneers on controversial social issues. The idea that these people might have been persecuted and burned as witches in earlier times, is a mere speculation here. But the fact that they still have to fight for their ideas, their freedom, their dignity or in some cases even their lives, even today, is indeed a reality. In this respect, the Wanted Witches series can be seen as a homage to the portrayed people and as a reference to the intolerance of today’s supposedly enlightened society where free thinking people are still being scapegoated and demonized by the public.
During the process of printing these portraits, a particular color was used that allows – as if by witchcraft – the ignition of matches on the actual artworks. By using these matches and candles the observers are invited come in contact with the images themselves.