In collaboration with Yorkshire-based brand Colour Options, designer Lee Goater and his then intern Alex Finney have developed their stunning new brand and marketing material, also known as the ‘Print love’ concept. Lee has been working with Colour Options for 3 years since having been introduced to them when in need of a reliable digital printer by G. F Smith colleague Matthew Sharf. Lee said, ‘Yorkshire based Colour Options is a family run business and everybody involved is passionate about the role they play in the business. They genuinely care about what they produce. It’s all about the love.’
Lee, who also goes by the title print hoarder, describes how he has boxes filled to the brim with bits of prints he’s collected over the years tucked away for reference. He aimed to create something as equally collectable through the design concept. The solution is compromised of mouth-watering print finishes fused with a family of Suisse typefaces has have been utilised and works really effectively across print and screen applications.
Matt said ‘It’s been a great journey working with Lee. When the Print Love concept was presented I realised straight away he knew exactly what Colour Options are about. The approach allows us to quickly print and share what we can do. We can showcase materials, enhancements, and finishes available.’
Captured by photographer Mezz Davies, the duo set a style guide so Colour Options can use social media to celebrate and share the beautiful projects they print and produce for their clients. In 2018 they plan to collaborate with different designers, and image makers to enhance the campaign. There is an A3 mailer out soon featuring a Richard Moran image for Pheonix Dance printed on Offenbach by Fenner paper and a 2018 desk calendar that experiments with the new neon inks available for the HP Indigo press.