Mario Carpe | Jazz Vejer Visual Identity

Jazz Vejer is an intimate festival that avoids the crowd, where quality is more important than quantity and experience is the key. An event made with the heart where one can enjoy jazz music in a special environment. Jazz Vejer is a festival for the senses, a place where good music is accompanied by excellent gastronomy, the smell of spring, the light of Cádiz, the green of the mountains, and the blue of the Atlantic.

The first edition was held in 2016 and from the first year, the team achieved notable public success and recognition at a professional level in the jazz sector.

For 2023, the team were looking for a new image to break all the stereotypes. They did not want to show the event as another traditional festival visually based on classic elements and musical instruments of this gender, nor did they seek to make a direct reference to the environment where the festival takes place, since they had already done so in past editions. They were looking for something really different, all this to capture a young and mature audience that seeks quality and a good atmosphere.

With these premises, Mario Carpe created a visual identity where openness, improvisation, fun, and diversity are highlighted through different shapes, bold colour schemes, and typography, without forgetting the human, close and personal touch through handcrafted strokes and scribbles, creating a strong and eye-catching graphic contrast.

Based on the main visual, and thanks to its flexibility, Mario’s marketing materials were created to extend and keep the image of the event, including posters, banners, social media posts, and other collaterals, for its different communication channels.

www.mariocarpe.com
@mario_carpe

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