Fashion

IUTER SS16 :: Collection preview

posted by Lo Parkin July 10, 2015

IUTER is a premium sportswear brand that was founded in 2002. Recently dropping a preview of their upcoming summer 2016 collection, their offering takes inspiration from nature and its strengths in the form of the 4 elements (fire, water, wind and earth) each of which have been translated to 4 different prints titled Dune, Thunder, Wave and Volcano. The main pattern of the collection is the result of photographic prints breakdown and the developing of a color palette inspired by Earth tones. Classic materials such as cotton and jacquard are juxtaposed with innovative processes and fabrics, including dye sublimation printing, heat welding and hi-tech Majocchi textiles.