Last week acclaimed cycling focused sportswear and lifestyle brand Rapha dropped the first issue of their new magazine titled Mondial.
To be published twice a year, the brand explained ‘The vast majority of the content we create as a brand is published exclusively online, as primarily a members magazine, Mondial will allow us to share our ambitions for the sport of road cycling with our most engaged customers in a beautiful and tactile way.’
The past decade has seen an explosion in cycling media, both online and in print. Rapha believes it is time for the sport to show renewed ambition and Mondial expands the idea of what road cycling is and what the sport can be.
With the publication providing a chance to solidify the aesthetic of the brand, offering a rich pool of creative work from long form writing to stunning photography, Mondail eloquently highlights the principle the sport lies at the heart of road cycling addicts identity and acts as an sophisticated lens through which many view the world.