INDEX is Foilco’s brand-new swatch tool, showcasing their vast range of stamping foils with more versatility than ever. The loose-leaf format allows for complete customisation, making it one of the most user-friendly swatches ever produced. INDEX offers a more intuitive colour and finish guide designed specifically for printers, designers, and brands alike. All this while ditching the need for constant catalogue re-issues when launching new products. It creates a forever shelf-life that will help reduce our collective carbon footprint.
The first fully customisable foil swatch book is designed with equal priority given to the environment and the end user’s requirements. The loose-leaf format includes 208 individual, fully-recyclable cards, which together showcase the full range of Foilco foils. The cards are grouped in tonal colours in a three-stack ring binder with three dividers in each stack. Each individual swatch card contains a solid block of foil at the top, an illustration of the foil in various sizes of font type, details of the name, finish and colour of the foil, as well as four tear-off foil chip samples. On the reverse of each card is also a unique QR code linking the customer back to Foilco’s website, where the full product details for that specific foil can be found.
“What makes INDEX unique is its ability to be entirely reordered and recategorized to suit the user. The book could be reorganised into brand colours for a specific product range or reordered by a client’s price range. It’s designed to make our customers’ and creatives’ lives easier, to help speed up decision- making, and to inspire them during the creative process.” Matt Hornby, Foilco’s Sales Director.
With usability and sustainability front of mind, the Foilco team designed INDEX using recycled leather shreds, that would normally end up in landfill, to give the binder the luxurious texture of leather. The divider cards, sample archive, and fanfold collection are made using uncoated board giving them an appealing, natural feel. And the swatch cards are made from a single-sided, coated board that helps to make the foil colours really pop.
Furthermore, every individual foil card, plus the divider cards, sample box and fanfold cards, are repulpable. Even the box that sits snugly behind the swatch cards has been designed with a dual purpose. It not only keeps the cards flat and pristine but also doubles up as a sample box and storage place for torn-off foil chips.
For more information on Foilco and INDEX, visit www.foilco.com/index. Owners of INDEX get free access to replacement swatch cards and foil samples, as well as first access to promotional materials and product updates.
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