Swinton is a versatile typeface for designers looking to add magic to their designs. Released by Zurich-based type design and development studio, Nouvelle Noire, Swinton is inspired by Swiss and American grotesque typefaces originating from the 1960s. Designed by Marc Droz, this versatile font is characterised by low stroke contrasts, which generally contributed to the rise of what is today known as the “Swiss Style”. However, Swinton also incorporates expressive details and emanates a charming and standardised overall spirit that is often found in American grotesques.
With the help of Chat GPT and Stable Diffusion, Nouvelle Noire have created a fictional story for Swinton. The story of Swinton and its fictional designer, Cram Zord, celebrates the unique combination of Swiss rigour and American megalomania. Within this narrative, Cram Zord designed Swinton to infuse everyday life with enchantment.
Zord meticulously crafted each letter, ensuring perfect proportions and impeccable geometry. The resulting typeface boasts clean lines and a no-nonsense demeanour that would make any Swiss heart swell with pride. But, Zord has a secretive side. While the typeface appears straightforward at first glance, he has also sprinkled a dash of quirkiness into his creation, and has covertly embedded hidden elements within certain characters, like a subtle nod in the lowercase “g” and a clandestine twist to the “k”.
Within this imaginary narrative, word of Swinton has spread like wildfire among designers and typographers worldwide who have marvelled at its precision and versatility. However, it didn’t take long for them to stumble upon the secret gems. As they set the typeface and crafted beautiful layouts, they couldn’t help but be pleasantly surprised when they discovered the unexpected nuances. Clients were intrigued, wondering why their designs had a mysterious allure. Advertisements gained an enigmatic charm as the subtly crafted elements captured viewers’ attention. Swinton became the go-to typeface for those seeking to add an air of intrigue and subtle fascination to their designs.
Swinton is available in Extra Thin, Thin, Extra Light, Light, Regular, Medium, Semibold, Bold, Heavy, Black, Extra Black, Extra Thin Italic, Thin Italic, Extra Light Italic, Light Italic, Regular, Italic,Medium Italic, Semibold Italic, Bold Italic, Heavy Italic, Black Italic, and Extra Black Italic and in for formats for Desktop, Web, and Variable (on request). A free trial is available from www.nouvellenoire.ch.
Immerse yourself into the Swinton World here and experience the not-so-true story of this game-changing beauty.
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