As we step into 2024, discover our exploration of the ever-evolving world of typography. This year, typography is not just about presenting text in an aesthetically pleasing way; it’s a reflection of our society, technology, and individual identities. Below, we delve into eight emerging typography trends that are reshaping how we interact with written language. Each trend offers a window into the creative minds of designers and the cultural shifts influencing their choices. Let’s explore these trends and their standout fonts, understanding why they are gaining traction in 2024.
1. Personalisation and Bespoke Typefaces
Example: Neue Montreal by Pangram Pangram
In a world where brand differentiation is key, personalised and bespoke typefaces allow for unique branding opportunities, standing out in a crowded digital space.
Trend: Embracing custom-made typefaces for unique designs.
2. Hyper-personalisation in Consumer Engagement
Example: Variable fonts on platforms like Monotype
With consumers seeking more involvement in their brand experiences, hyper-personalised fonts cater to this desire for individual expression.
Trend: Brands allowing consumers to personalise their experience.
3. Decorative and Bold Custom Typefaces
Example: Colour Mill by Universal Favourite
As visual impact becomes a priority, decorative and bold fonts capture attention and convey brand personality vividly.
Trend: Visually striking, custom typefaces in brand identities.
4. Rejection of Perfection for Personality-rich Designs
Example: Rebond Grotesque by Extraset
Reflecting a shift towards authenticity, these designs embrace imperfections, adding character and relatability to typography.
Trend: Shift towards quirky sans serifs.
5. Resurgence of Classic Serifs with a Modern Twist
Example: Trim Poster from Letters from Sweden
Merging tradition with innovation, these fonts offer nostalgia with a contemporary edge, appealing to a broad audience.
Trend: Serifs or classic styles with modern touches.
6. Experimental Typography
Example: Fonts from OhNo’s Drawer
Pushing the boundaries of design, experimental fonts reflect a daring and innovative approach to typography.
Trend: Unconventional letterforms and 3D type.
7. Rise of Variable Fonts
Example: Aktiv Grotesk by Dalton Maag
Offering unparalleled flexibility, variable fonts cater to a growing need for adaptable and responsive design in digital environments.
Trend: More dynamic typography with variable fonts.
8. Tech Influence in Geometric Sans Typefaces
Example: Digital Sans from Blaze Type
The influence of digital mediums is evident in the clean, precise lines of geometric sans typefaces, mirroring the digital landscape’s aesthetics.
Trend: Preference for geometric sans serifs due to tech influence.
2024’s typography trends reveal how deeply intertwined typography is with cultural and technological trends, highlighting its role as a dynamic form of expression and communication.
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marcroy@peopleofprint.com
