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Diana Rosinus

posted by POP Members March 26, 2024

With a background in psychology, writing, and graphic design, Diana Rosinus has spent the bulk of her career working as a creative on printed retail products, including books, magazines, greeting cards, stationery, gift bags, and more. She specialised in building files for print production, digitally drawing glitter plates, foil plates, sculpted emboss guides, dielines for complicated tip ons – the works! Diana tells us; “These were all incredible experiences for a print lover like me, and still I always felt like something was missing. I was like Tantalus, so close to the thing I craved but somehow never able to touch it.”

Block printing became her antidote to this feeling. “Touching the block as I carve it, the sound of the ink as I roll the brayer through it, the pressure of pressing the paper down onto the inky block… mmmm,” says the printmaker. It created that connection with the work that Diana had been chasing, and she became totally addicted. Eventually, after lots of life changes and trial and error, her store, Ever Pollen Print Shop, was born! Every design in her shop is initially hand carved and hand printed; a constraint that has helped her to hone in on her style and voice as an artist.

Diana’s work is inspired by nature, the human capacity for growth, and the printing process itself. She comments; “I believe that all of these things are not as separate as they seem”.  She continues; “The way organic shapes are formed and shift over time feels the same as the internal landscape during times of personal growth, and the gorgeous imperfections and constraints and generous possibilities of the printmaking process feel just like the way nature creates. I like to think of the ink as pollinating the fabric and paper; it’s a beautiful and organic reproductive process.”

This is where the name Ever Pollen stemmed from, and is her interpretation of ‘print is alive’. She states; “I don’t mean it in an abstract or even an aspirational way. In this peculiar little mind of mine, print and growth and life really are one and the same.”

Diana dreams of one day expanding Ever Pollen into a brick and mortar stationery store and maker space. She imagines; “a corner spot with giant windows and a treadle-operated letterpress in the window so everyone can watch the process and take workshops as well.”

@everpollenprintshop
www.everpollen.com

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